About Tourism Pemberton

Located just north of Whistler and a short 2.5 hour drive from Vancouver, Pemberton & District is your gateway to adventure.


Tourism Pemberton is an independent not-for-profit destination marketing organization dedicated to promoting tourism and travel for Pemberton, BC and the surrounding region. Whether you’re looking for the best B&B or campground in the area, or deciding on which fun activities to do during your summer vacation, our site is your one-stop shop for everything you need to know about Pemberton!


You can also find out more about what we have to offer here in Pemberton in our 2022-2023 Visitor Guide.

Tourism Pemberton Board of Directors




Executive Director

  • Christine Raymond

Explore the official FREE Tourism Pemberton App featuring a community event calendar, business listings & more!


Interested in joining Tourism Pemberton?

If you would like to be included on our website, apply to become a Member.

Have a tourism or travel-related event or information relevant to Pemberton you would like Tourism Pemberton to promote?

Apply to list your event below.

Have other questions, comments or suggestions?

Drop us a line.
We’d love to hear from you!

Mission and Vision

Tourism Pemberton’s Vision is to lead the development of a responsible and sustainable tourism economy for the benefit of local residents and visitors.


The organization’s Mission is to promote Pemberton and District as a year-round destination for responsible travel and make a positive contribution to the District’s economy and to residents’ lifestyle.


Tourism Pemberton’s slogan is Adventure Begins Here and this is also referred to as our unique selling proposition (USP).

Business Plan

Tourism Pemberton is committed to fostering sustainable, responsible tourism that benefits the residents of the Village of Pemberton and Area C of the Squamish Lillooet Regional District (SLRD).


Please use the link below to view Tourism Pemberton’s complete Business Plan.


Tourism Pemberton Business Plan

Strategic Marketing Plan

Tourism Pemberton is committed to delivering measurable results in three strategic areas:

  • Effective Destination Marketing
  • Strong Relationships & Partnerships
  • Responsible Destination Management


Please find a link below to view the complete Strategic Marketing Plan.


Tourism Pemberton Strategic Marketing Plan

Wedding Economic Impact Analysis

In May 2015, Larose Research & Strategy was commissioned by the Pemberton & District Chamber of Commerce to undertake an analysis of the Pemberton Valley’s destination wedding sector. Please click on the link below to view the findings of the study.


Wedding Tourism in the Pemberton Valley – Economic Impact and Sustainability Analysis 

Mountain Biking Economic Impact Study

In 2017, the Mountain Bike Tourism Association (MBTA), in partnership with the Canadian Sport Tourism Alliance (CSTA) surveyed mountain bikers to gather data to prepare an economic impact study of mountain biking in the Sea to Sky Corridor, including the communities of North Vancouver, Squamish, and Pemberton.


Please see the link below to view the findings of this study.


Mountain Biking Economic Impact Study – Pemberton

Tourism Economic Study

In 2019, Tourism Pemberton conducted a third-party economic impact study that evaluated the impact of tourism specific activities within Pemberton and Area C of the Squamish Lillooet Regional District. Please click on the link below to view the findings of the study.


Pemberton Tourism Economic Impact Final Report

Regional Economic Development Strategy

In an effort to maximize resources, align economic development priorities and access a range of expertise, a group of representatives from local government, non-government organizations and Indigenous Communities assembled to address economic development from a regional perspective. The result was the completed Regional Economic Development Strategy.


Regional Economic Development Strategy and Economic Snapshot

Meager Creek & Keyhole Hot Springs Survey Results

The Province of British Columbia is partnering with Líĺwat Nation to address visitor use management at Meager Creek and Keyhole Hot Springs.


Public Online Survey Results for the Meager & Keyhole Hot Springs Visitor Use Management Project

2022 Tourism Pemberton Year in Review

Tourism Pemberton accomplished a wide variety of projects and continued to implement and produce key marketing campaigns in 2022.


2022 Year in Review

Our Supporters

Tourism Pemberton is thankful for the financial support from the following organizations: