Tourism Pemberton

06 May 2020

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Destination BC Activates Vancouver, Coast & Mountains Tourism Resiliency Program

In the midst of this global pandemic, our province is adjusting to a new normal, and we know that the immediate impacts of COVID-19 are being felt by tourism businesses across British Columbia.


As entrepreneurs try to figure out their own unique path forward, tourism businesses in BC identified the need for support to help navigate the range of resources and options available to our industry.


Together with the other five tourism regions, Destination BC, and the Ministry of Tourism, Arts and Culture with support from go2HR, Indigenous Tourism BC, the Tourism Industry Association of BC, and Community DMOs, are activating the BC Tourism Resiliency Network to provide BC tourism businesses with meaningful, one-on-one support to navigate government resources and expert advice, and work towards eventual recovery.


Their role in managing the Vancouver, Coast & Mountains (VCM) region has always been to work collaboratively with partners, and to connect industry to the various programs available through Destination BC and others, and their work on this program further supports their commitment to the VCM region.


The Vancouver, Coast & Mountains Tourism Resiliency Program includes two components:

  1. Tourism businesses will be paired with a Program Advisor in their own region who will provide guidance throughout their journey to long-term resiliency. Through a needs assessment, Program Advisors will facilitate customized support for each business that includes navigating available provincial and federal supports and access to Program Experts in areas such as human resources.
  2. A digital resources hub – Featuring webinars, information bulletins, and additional resources specific to the needs of BC’s tourism businesses.


To learn more, visit theĀ Vancouver, Coast & Mountains Tourism Resiliency Program website page.