Executive Director Role

Executive Director Job Description

This is a Part-Time, Year Round Permanent Position – An average of 12 hours of work per week.


The Executive Director reports to the Tourism Pemberton Board of Directors and is responsible for the following:


Administrative Responsibilities:

  • Daily info@ email account monitoring, reply to emails, etc.
  • Source and complete local, provincial and federal government grants
  • Schedule Monthly Board Meetings
  • Agenda and document prep for Board Meetings
  • Attend and capture notes during in-person Board Meetings, prepare meeting minutes and send-out to Board
  • Membership Sales – prepare and email invoices to Members following AGM (end of February each year). Prepare payment receipt. Follow-up on payment as required.
  • Prepare and email (monthly) Member e-newsletters
  • Update and/or create NEW Member listings on Tourism Pemberton website and introduce via Facebook post.
  • Pemberton Map Ad Sales & Production– contact past businesses/Members, invoice and collect ad payment as required, assist with production of the Map (with Pique Newsmagazine).
  • Check Tourism Pemberton Canada Post Mail Box once a week
  • Send invoices to Accountant for payment as required
  • Liaise with Visitor Centre re visitor enquiries, map re-stocking and other items
  • Prepare letters of support and/or request/proposal as required
  • Prepare other general communications as required
  • Schedule and monitor Board Attendance at Village of Pemberton Council Meetings
  • Schedule Annual General Meeting (AGM)
  • Advertise AGM via ad in the Pique
  • Prepare Agenda for AGM
  • Attend and capture notes during AMG, prepare meeting minutes and send-out
  • File Annual Report with BC Societies (online)
  • Act as lead contact for the Tourism Pemberton bank accounts
  • Monitor the Visitor Centre recommendations and the impact on our Members
  • Other administrative duties as required


Marketing Responsibilities

  • Coordinating ongoing website development including updates and changes
  • Liaising with community groups, as required
  • Management of regional marketing campaigns including the Range Beyond Range Circle Route
  • Daily posting on Tourism Pemberton Facebook and Instagram channels
  • Managing and updating the Tourism Pemberton App
  • Book, design and submit ads as required (Landmark Media Map, GoCamping, Backroad Mapbooks)
  • Lead/management of the annual Pemberton Farm Tour program
  • Work cooperatively with Co-op Marketing Partners (Whistler, Squamish AND Lillooet, Bridge River Valley)
  • Management of Tourism Pemberton’s video & photo materials
  • Update Pemberton Hiking Map and Pemberton Map as required
  • Assist and/or host media as required
  • Respond to media requests via Destination BC – promote Members where possible!
  • Draft and distribute press releases as required
  • Assist with the development of the annual Pemberton Visitor Guide in partnership with Pique Newsmagazine
  • Report to the Tourism Pemberton Board of Directors on deliverable items as required
  • Provide insight and information regarding new and existing marketing initiatives to the Tourism Pemberton Board of Directors as required
  • Other items that may arise and are mutually agreed upon by the Executive Director and the Tourism Pemberton Board of Directors


Slow Food Cycle Sunday Responsibilities

  • Plan, organize and execute the annual Slow Food Cycle Sunday that takes place the 3rd Sunday in August in Pemberton, BC


The Ideal Candidate 

  • Works independently with attention to time lines and details within the budget allocated
  • Has experience using and engaging on various Social Media channels
  • Has marketing / advertising experience
  • Has knowledge of marketing/ad design
  • Is able to use Canva or other design program
  • Has a minimum of 5 years event management/production experience


Tourism Pemberton offers an exciting work experience including:

  • Competitive contract wage
  • Flexible hours
  • Complimentary Tourism Pemberton Membership
  • Opportunity to work from home


The Executive Direct position is currently scheduled to commence at the beginning of  February 2023.

Apply for the Executive Director Position


Please send your Cover Letter and Resume to info@tourismpembertonbc.com


Application deadline is Monday, November 14 at 5:00pm.


Qualified applicants will be contacted for an interview.