TAG destination

2022 Pemberton Aerothlon

The annual PEMBERTON AEROTHLON takes place on July 17, 2022!

AGM

Join us for our AGM taking place at 7:00pm on Wednesday, February 23 via ZOOM. All those who attend will have a chance to win some amazing prizes!

Pemberton Annual Christmas Bazaar

Cabin Fever Reliever Event

Regional Economic Development Strategy Concluded

Tourism Pemberton is delighted to have been part of this enormous project. The many partners of the Collaborative made this a tremendous success.

Agri-tourism Wayfinding Signage

Tourism Pemberton builds agri-tourism wayfinding signage infrastructure with StrongerBC investment

Backcountry Sanitation Infrastructure

Tourism Pemberton was awarded funding for a Backcountry Sanitation Infrastructure Project. RFP is now open until April 16, 2021.

Nairn Falls Provincial Park Open to the Public For Use This Winter

Tourism Pemberton Destination Marketing Association is pleased to announce Nairn Falls Provincial Park day use area will be open to the public this winter. This followed the collaboration between Tourism Pemberton, BC Parks and Daniel Schranz Contracting Ltd. who recently signed a new volunteer partnership agreement.

How Pemberton Became a Ski Town Without a Ski Area

Pemberton, British Columbia, doesn’t look like much of a ski destination. In fact, on a blustery March day, it doesn’t look like much of anything. Mount Currie, whose heavily serrated north face lords over the valley, has its head in the clouds.

How to Spend a Weekend (or Mid-Week Getaway) in Pemberton, BC

On the outside, Pemberton looks just like any other unassuming mountain-side town. But to many locals and regulars, this town has a special kind of charm that makes you want to come back again and again.